Satisfying the needs of the LBS market
Mobiles: a convergence of services
All mobile services now converge onto a unique device: the cell phone. Location Based Services (LBS) or services based on the location of users combined with high speed internet on cell phones are one example of this convergence.
A fast growing market and requirements
LBSare information and entertainment services accessible from cell phone networks which use the capacity to geographically locate the cell phone. LBS include services which locate the user to provide him or her with a list of places of interest near his location and in keeping with his needs.
This is true of tourism applications such as multimedia guides which allow visitors to discover a city, site, or museum. LBS also bring people into contact via applications such as social networks and include services such as geomarketing, couponing, targetted advertising, and games based on locating mobile players.
Access to information as a function of the very accurate position of the user makes for real-time, relevant access to information such as local weather conditions, the time passengers have to wait for the next bus, traffic information and the best route and transportation to get from one place to another in a city.
The missing technological brick
NAO products®provide the accurate, available location information that the market requires: thanks to NAO® technologies, the accuracy of GPS in cities increases from 15 meters to 2-3 meters with nearly 95% signal availability.
Hence, whether the user is indoors or outdoors, with or without GPS, Pole Star has removed the obstacle to high performance location based services and pedestrian guidance services. These technologies are compatible with the main mobile terminals on the market (PND and cell phones) without any material changes required and with A-GPS technologies.
Pole Star has provided application developers, service operators and integrators the missing technological link which will allow the LBS market to genuinely take off and will make applications widely available to the general public.
